CBS said Wednesday that the game show known for its female models will add a male one for a week.
"The Price is Right" will hold its "first-ever search" for the right man in an online competition, the network said. Viewers will choose the winner in October.
He'll get a weeklong stint on the show hosted by Drew Carey.
The daytime show was long known for its "Barker's Beauties," a title that honored longtime host Bob Barker, who retired in 2007.
Some of the gown-wearing hostesses alleged more was demanded than presenting prizes. Over the years, several sued Barker for sexual harassment and wrongful termination, with most receiving out-of-court settlements.