Phillip Lim, for his 3.1 brand, sent out his big coats in navy and black during a show in a cavernous space south of the Lincoln Center tents.
Houndstooth set off one of Tommy Hilfiger's coats for women. On a bomber jacket, he moved the comfy lining to the outside, putting the traditional Prince of Wales plaid on the inside.
In a romantic violet, Ralph Rucci sent out a coat in sable, while Alexander Wang stayed mostly with grays for big coats paired with fur hand warmers to the elbow.
Belstaff's coats were tempting in earth-tone shearlings for every lifestyle, and KaufmanFranco wrapped a tough-girl muse in a little luxury, lining a black leather driving coat with mink.
There were some yummy coats at Carolina Herrera. One of the nicest came in angora, with a fox collar. It was paired with a sandstone wool jacket and matching pant. She also had a set of fox fur sleeves - just the sleeves - worn over a wool and silk blouse and silk skirt.
Brandon Holley, editor-in-chief of Lucky magazine, said she's never seen so much fur in a runway season - and New York is only halfway done with its previews.
Ultimately, the consumer will likely wind up with some great outerwear outfits, including military jackets, traditional wool coats and some edgier leather bombers. "And the beautiful fur on hoods will be an accent on many of them," she added.
"Coats are very strong," agreed Avril Graham, executive fashion and beauty editor at Harper's Bazaar. "It's something everyone wants to buy and will spend money on."
Top of her list so far is the black leather and fur one by Wang.
The eight days of previews end Feb. 14, when the crowds head to London, then Milan and on to Paris.